Represents customers that are organizations, companies, or professionals.
If the bot is set as B2B, it will make decisions and purchases on behalf of the entire organization, not just an individual.
Conversations focus on:
Example Persona: An IT Manager buying CRM software for the whole company.
Represents customers that are individual end users.
If the bot is set as B2C, it will make decisions and purchases only for itself (personal use).
Conversations focus on:
Example Persona: A student purchasing running shoes for themselves.